I feel I ought to begin this post by saying that I spent two weeks debating whether or not I should write it. Finally, after seeking counsel, I am taking me husband’s advice. He wisely said, “You should write the post, just don’t include a selfie.”

Honestly, the self-talk that I had going on in my head for the last two weeks is a great example of TITS. “Think It Through Seriously” is the advice given by Courtney Smith Kramer, Co-Founder and Creative Director at PureMatter, a social, digital marketing company in Silicon Valley. I read this phrase for the first time two weeks ago in her husband Bryan Kramer’s new book, Shareology.

The concept is so simple…as easy to remember as the acronym TITS. Think before you post. Think it through seriously. This is such important advice. I am not at all trying to start a debate or a conversation about freedom of speech. Of course, you can say – or post – whatever you want. But you should also think about the fact that once you put something out there, there really is no way to take it back.

Before you post anything (but especially something political, negative or otherwise controversial) have you thought about possible repercussions? Who might be offended? Could someone be hurt by it? What would your boss, colleagues, or clients think if they saw it? Might it cost you business? Or a relationship? Is it worth it to try to prove a point or even just to be funny? I’m all for making people smile, but be careful that no damage is done along the way.

As a Yellow, this is something I face all the time. Yellows are known for being unfiltered and often that trait can carry over from speech into social media. It is especially important for us to take TITS to heart. Much like the toothpaste that can’t be put back in the tube once it’s been squeezed out, we can’t “take back” comments completely, even if we delete them.

So, Friends, I hope that you think about TITS every day, especially when posting on social media. Just be sure not to share too much on-line.
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