An Interview By Staci Nichols

DJ StaciStaci Nichols and I met at a DJ conference several years ago and have been roommates for other trainings since then. She writes regularly for Book More Brides and I was honored to be interviewed for one of her articles. The interview was first published here and here it is again for you:

Sales Tips From Personality Trainer Vickie Musni by Staci Nichols

I first met Vickie Musni by attending one of her personality seminars at the Mobile Beat DJ conference. The following year we roomed together at a Mark Ferrell MCing workshop and have since shared rooms at a few industry conferences together.

Vickie has a lot of valuable knowledge to share with the wedding community about different personality types and how that knowledge can be translated into a more successful wedding business.

In her own words…

What are the 4 personality types?

There are four main personality types and I identify each one with a color. Yellows and Reds are the extroverted personalities, and Blues and Greens are the introverted types. Yellows and Greens tend to be more people focused, while Reds and Blues tend to be more task oriented.

Most people have or primary and a secondary or can be an even split like I am (50% Red – 50% Yellow).

How do we identify each personality type and then tailor a sales approach to them?

Yellows (bright and sunny) tend to be the most visible as they are often loud, open, and cluttered. They tend to speak and dress more loudly than other types and openly share information with people they have just met. They may run late and are distracted easily, but they are FUN.

Blues (think deep like the ocean) are the opposite – quiet, closed, and very neat and tidy. They carry themselves more quietly, usually blend in as opposed to standing out, and like to have everything exactly how it is supposed to be. Perfection is their goal.

Reds are the fiery personality type you might expect to be associated with this color. They are high energy, tend to use a lot of bold hand gestures, and are motivated by efficiency.

Greens are harder to identify, often acting as chameleons who can take on the traits of the other personalities for a while as needed in a certain situation. Generally speaking they are cool, calm, collected, and adapt easily. Comfort is important to them…both their own comfort and knowing that others are comfortable.

Understanding the basics of each type will help you know how to approach the sales conversation.

Are you dealing with a Yellow? They will have lots of stories to share and the meeting may start late, have lots of tangents, and take longer than usual, but if you keep things fun and upbeat you are more likely to make a connection.

Blues take longer to want to share personal information. Don’t expect them to open up right away. Slow down, take a deep breath, and focus on answering their questions.

Reds are the most direct and generally the least interested in small talk. Remember that they value efficiency so respect their time by staying focused and giving clear, succinct answers to their questions.

Greens value comfort, even more so than the other personalities. Help them feel relaxed and show them how you can make the process stress-free for them.

Can you give an example of how you’ve used the personality type knowledge in your own wedding business?

For almost 3 years, I managed the wedding photography department at the largest wedding venue in Reno. (They hired me to do management and sales, not photography.) As the majority of our clients were planning destination weddings I never actually met them until the day after the wedding – when I sat down with them to sell them a video slideshow of their photos and/or a CD with a copyright release of their images.

During that time, I learned to quickly assess clients’ personalities based on what I could see in their photos as well as how they dressed and carried themselves at that initial meeting. I would adjust my volume, tone, pacing, questions, and “pitch” according to their personalities…and my closing ratio was excellent.

I still use the same “every client is different” approach with my own DJ and video clients.

How can we find our own personality type?

My favorite test I have ever found (the one I use in my workshops) is the Wired That Way Assessment. It is a little 8 page booklet with 40 questions that assesses the 20 most common strengths and 20 most common weaknesses for each personality type. It can be found on Amazon for a few dollars, but if you want to start with a free “mini” version I have one available at

How does knowledge of my own personality type help me sell better?

Understanding you own personality can help you in every area of business (organization, networking, hiring, marketing, communication, goal setting, etc.) but in regard to sales I think the biggest thing is that once you understand your own strengths, weaknesses, preferences, and motivations you become more aware of clients who are “like you” and those who are different from you.

This is especially important in the wedding industry because we never have just one client…and a LOT of people marry opposite personalities.

You can learn to play to your strengths (like being efficient for a Red) and work on your weaknesses (like being bossy and short with people, another fairly common Red trait).

Understanding that what motivates you isn’t necessarily the same as what motivates your potential clients is also important. You can only change your actions so understand yourself and those around you…and act accordingly.

Anything else you’d like to share with the Book More Brides community?

As much as I believe in, support, and participate in continuing education and paid training, I also love great free resources. If you do too, I encourage you to check out the weekly podcast that I co-host with Mitch Taylor called Creating Connections for Event Pros.

You can watch, listen, or download episodes (video and/or audio) at or look for us on YouTube or iTunes. We also have a private Facebook group called Sales for Event Pros. It is a community where like-minded wedding professionals gather to have conversations about sales and share questions, ideas, resources, and encouragement as we all continue to grow together to improve sales for our businesses.

Lessons from a TV Show

Recently I had the opportunity to be interviewed on a Charter Communications Cable TV show Remade in California, along with my friend and business partner, Mitch Taylor. The whole experience was very educational and I want to share some of our real life lessons with you.

1. Be open.maxresdefault

Be open to new people, new ideas, and new opportunities. I had self-published my first book when a few months later my husband met a local publisher who I “just had to meet.” She ended up publishing a 2nd edition for me, as well as my next two book projects. She also introduced me to a friend of hers in LA who owns a company called TVGuestperts. Although I was a little hesitant at first, I pursued this connection and ended up being listed as Personality and Communication Expert. This opened up other opportunities for connections with magazine publishers, radio programs, and, most recently, a TV show.

Continue reading “Lessons from a TV Show”

Strengths and Weaknesses – Part 2 Minimizing Your Weaknesses

Every personality type has some natural weaknesses. (Yes, EVERY one.) We need to be mature enough to be honest with ourselves about the areas in our lives that can be or have become weaknesses. strengthsandweaknesses

Hopefully, you have enough self-awareness to zero in on these areas, but if you are having trouble, find someone who you really trust and have them go over the list of common weaknesses for your color(s) with you. If they have lived with you or worked with you, and are honest with you, chances are good they will be able to show you some areas where you could grow.

Often our weaknesses are a result of strengths that are carried to the extreme and then become weaknesses. For example, in Yellows being able to talk easily and tell stories can turn into dominating conversations and not paying attention to other people. The Red’s natural leadership abilities when not kept in check can become bossy, argumentative and confrontational. Blues are known for their attention to detail, but perfectionism taken too far can mean being hard to please and critical of others and their efforts. The cool, calm, collected nature of the Green personality can lead to indecisiveness and/or laziness if it goes too far.

Continue reading “Strengths and Weaknesses – Part 2 Minimizing Your Weaknesses”