Connecting with an Audience

I love attending conferences, seminars, workshops and classes. I am a life long learner who has done things like audit 5 semesters of Greek…for fun. But do you know what I love possibly even more than learning great content from the events I attend? Learning from the presenters. I learn something from every single seminar or class I attend. (Admittedly, occasionally I learn what NOT to do, but I can still always learn something.)

Last week I attended a large DJ industry show in Las Vegas called Mobile Beat. I taught one 3 hour workshop on Monday, but the rest of the 4 days I was there primarily as a student. I was a “business owner student” looking for inspiration and ideas that will help me run my business better. And I was also a “speaker student” watching each presenter as he took the stage, analyzing content, delivery, and audience connection.

There were many great speakers…including the one and only John Taffer, and Mr. Party Rock himself, Red Foo of LAFMO. But there was one seminar that will stay with me longer than all the others. It could be because it was given by my business partner and best Mitch ROAR MBLV20friend. It could be because I had the privilege of having a front row seat not just during the seminar itself, but also during the months leading up to it. And it could simply be because Mitch Taylor knocked it out of the park in his delivery last Tuesday.

As I analyze the presentation I think there were three main factors that contributed to such a successful seminar (BESIDES talent and skill!).

The first was preparation. Even those who didn’t have the opportunity to watch one of the MANY rehearsals in the weeks prior to the conference, like I did, could tell that Mitch knew his material. Not only did he know the content because he created the concept himself  (ROAR: Risk, Opportunity, Action, Reward…all him) he really knew it because he practiced. He knew which stories he was going to tell when. He knew the examples he would share, the calls to action that he would offer, and how he would transition from one point to the next. Flawless delivery doesn’t happen because of luck.

Mitch ROAR MBLV20 2The second was interaction…planned, intentional and appropriate interaction. There were approximately 1000 people in the audience. Yet, Mitch somehow managed to include them all. He told personal stories that they could relate to. And they responded.

Mitch ROAR MBLV20 5Mitch also skillfully created other opportunities for audience members to be involved. See the strategically placed gift box on the table in front of the stage? At a predetermined moment when Mitch told his audience that they must choose to take ACTION, a spotlight illuminated the box and one lucky audience member left with a very nice prize pack.

More opportunities to participate were offered through the Make 614_970651489638841_3442728914532571545_na Meme contest.

Throughout the presentation audience members were encouraged to make a meme using a quote or “nugget” from the seminar and share it on his Sales is Solutions Facebook page with #TimeToROAR. A lot of great memes were submitted and a second lucky individual won a prize pack when the winning meme was announced near the end of the presentation. People were engaged – taking pictures, taking notes, and making memes.

The third contributing factor that I really noticed was Mitch’s vulnerability. He was willing to be real. He talked about some of his mentors and heroes who helped him get to the place he is now. But he did it such a way that encouraged those of us listening to pursue some of the same training opportunities so we could grow in those areas as well. Mitch also showed emotion. BecauseMitch ROAR MBLV20 3 he was so well rehearsed, he was “free” to truly be in the moment with us as he shared memorable and touching stories about personal experiences and special moments with clients…like this letter he read to us from the mother of one of his brides. Being this real is powerful.


Whether you are speaking to a small group of friends, MCing an event for a client and their guests, or speaking to an audience of a thousand of your peers, being prepared, interactive, and vulnerable will help you truly connect with your audience.


Note: Photos 1, 2 & 5 in this post were taken by Edyta Sokolowska of Exceed Photography. Thank you, Edyta!

Creating Connections!!!

Even though I haven’t been blogging as much as I used to, I have  been writing. I am so pleased to announce that I have a new book out…one that I wrote with my business partner and podcast co-host, Mitch Taylor.

Creating Connections, 31 Days to Building Stronger & Deeper Relationships is just what it sounds like…a daily guide with 31 specific ideas you can implement to help you be more proactive in creating connections with new people, clients, colleagues, your community and beyond.

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If you are ready to grow personally and work to cultivate stronger & deeper relationships, order a copy now. And, you can sign up for daily emails while you read by registering for the 31 Day Challenge at

Highlights from November

When people refer to me as a “writer” I am usually pretty quick to tell them that I am a speaker who happens to blog and has a couple of published books. I am motivated by the message I have to share, but as you may have noticed I haven’t been writing much lately…at least not here.

One of the reasons I haven’t been blogging as much lately as that I’ve been speaking quite a bit lately. November 1st I flew to Albany, New York where Mitch Taylor and I were part of a two day sales training event for the Adirondack – Albany Wedding Association and the Adirondack/Albany Chapter of the American Disc Jockey Association.


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From Albany, I headed a little farther north and crossed the border in Ontario, Canada. There I was able to experience the beauty of Niagara Falls – with record breaking warm temps for November – before doing another workshop for a group of business owners in Hamilton, ON.

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Then, after a few days at home to unpack, do laundry, and re-pack my husband and I left to join several of our friends and colleagues on the Wedding & Event Pros Cruise from Long Beach to Vallarta and Cabo San Lucas. I know, I know…what a difficult place for a conference….but somebody has to do it.

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I know the pics don’t really show it, but we did attend seminars, have round table discussions, record a podcast and actually do some work that week. 😉